Our Company
Datatrac is a financial research and technology development firm.

Our Clients
Over 10,000 financial executives in North America rely on Datatrac's research. Our valued clients include some of the industry’s largest trade and government organizations such as American Bankers Association (ABA), the Credit Union National Association (CUNA), the National Association of Federal Credit Unions (NAFCU) and the Financial Managers Society (FMS).

Our Data
Since 1988, Datatrac has monitored and analyzed interest rate trends on deposit and lending products for the banking and credit union industry. With over 20,000 institutions currently monitored and over 35 million rates, fees and specials updated annually, Datatrac's team of software engineers and market research specialists maintain the largest, most comprehensive interest rate database in the industry.

Our Mission
Datatrac is committed to providing comprehensive, innovative research in a timely, unbiased manner to assist our customers in making effective financial decisions. Through dedicated teamwork and commitment to growth, we strive to contribute honesty, fairness, enjoyment and inspiration to all that we do.

Our Motto
None of us is as smart as all of us.

Our Headquarters
Datatrac's main office is located in downtown Milwaukee, Wisconsin on the corner of Juneau and Astor Street. Our address is 932 E. Juneau Avenue, Milwaukee, WI 53202. Please click here for directions and a map.

Meet Datatrac's President & Founder