Datatrac provides financial institutions and consumers with unbiased interest rate information to make mutually beneficial decisions about new loans and deposits.
Since 1988, Datatrac has monitored and analyzed interest rate trends on deposit and lending products for the banking and credit union industry.
Datatrac reports data from over 124,449 financial institution locations with
1,082,166,017 rates, fees and specials in our daily-updated database. Datatrac built America’s largest interest rate database based upon an independent and unbiased data collection methodology.
Our data and analysis has been included in reports prepared for the Federal Reserve, the Senate and the House of Representatives. Clients have included the largest and smallest financial institutions and organizations such as the Government Accountability Office (GAO) and the Federal Bureau of Investigation (FBI). We have been cited in the Wall Street Journal, Washington Post, Kiplinger Magazine and numerous other organizations
Datatrac is committed to providing access to independent and unbiased information services that enable consumers and financial institutions to create mutually beneficial financial relationships. We are innovative entrepreneurs who are passionate about bringing the best products to market. We are committed to improving the lives of our stakeholders.
None of us is as smart as all of us.
Datatrac is headquartered in downtown Milwaukee, Wisconsin. We also operate offices in Denver, Colorado and Atlanta, GA.
Corporate Headquarters: 932 E. Juneau Avenue, Milwaukee, Wisconsin 53202
Technology Center: 2401 E. 15th St., Denver, Colorado 80202
Sales and Operations: 8281 Dunwoody Place, Atlanta GA 30350
Ken Wanek started Datatrac in 1988 when he was 21. When he's not cheering on his staff or creating something new, you can usually find him sailing or riding his motorcycle. Ken's Bio
"I am not remotely interested in just being good. Gentlemen, we are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence." - Vince Lombardi
Michael R. Fatica is Datatrac's Chief Information Officer and has worked with Datatrac since 2001. Mike's Bio
"The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty." - Winston Churchill
Ian Oxman has been associated with Datatrac since 2002. Initially Ian worked with Datatrac as a marketing consultant. Later invited by Ken to join the Board of Directors. In January 2012 Ian joined the Datatrac management team as Senior Vice President, Sales and Marketing. Ian's Bio
"The quality of a leader is reflected in the standards they set for themselves." - Winston Churchill