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Products & Services
DATATRAC FACT:
Datatrac monitors over 20,000 financial institutions with over 35 million rates, fees
and specials updated annually.


Research Products & Services Include:
  • RateIntelligence Reports - Meeting-ready custom research
  • RateAlerts - FREE daily updates in your local market
  • RateDex Pro - Live rate searchs, graphs and spreadsheets
  • RateDex Web Applets - Add timely content to your website
  • Historical Reports - Over ten years of deposit, loan and call report data
  • Fee Reports - Tracking over 70 fee categories
  • Best Practice Studies - In-depth research affecting financial institutions
  • Custom Specialty Research - Custom research designed to your     specifications


  • Pricing affects your bottom line more than any other decision you make.
    Pricing without competitive research is like driving without seeing the road.


    RateIntelligence Reports
    Designed to be meeting-ready for your pricing committee, RateIntelligence Reports are competitive rate shops customized to your specific needs. You specify the institutions, products and day to receive the report. Rates, fees, and specials for any mix of retail and/or commercial product offerings (deposits, consumer loans, mortgage, etc) can be included in your report. Select from our list of our products or add other products if needed. Graphs identifying changes and benchmarking you against your competitors are included. All research is backed by Datatrac's exclusive 100% Accuracy Guarantee. Numerous printer and download friendly report formats are available in Adobe PDF and Microsoft Excel. Formats to match your specifications are also available. For a custom proposal click here or call a Research Consultant at 800-257-7101 extension 4.
    Ever wonder what your competition is doing today? At a glance, RateAlerts will tell you who's up, who's down and what new specials are in the market.

    RateAlerts
    Be the most informed person in the room. Dont let your competition make a move without you knowing. RateAlerts are a daily email alerting you to the latest rate changes and newly launched specials for local banks and credit unions in your market. RateAlerts also include the latest money rates and articles from the leading trade publications in the financial industry. Click here for FREE RateAlerts in your local market.
    Real-time queries. Download, graph or analyze data. Print reports. Research competitors in other markets. Identify the top twenty-five rates in any market.

    RateDex Pro (www.ratedexpro.com)
    Access real-time, local interest rates and specials anytime in less than one minute. With over 19,000 institutions in 175 local U.S. markets, RateDex Pro gives you the competitive advantage of on-demand access to the data you need via the industry’s largest online interest rate database. Click here or call 800-257-7101 extension 4 to ask about a free one-week access to RateDex Pro. No obligation. All research is backed by Datatrac’s exclusive 100% Accuracy Guarantee.
    Increase your website traffic with
    daily updated interest rate content!

    RateDex Web Applets
    Keep your web site up to date with the most current local or national rates with RateDex. Customize your own RateDex to show current and/or historical statewide and/or national interest rate data. Your RateDex will even match your website’s look & feel. For a custom proposal, click here or call a Research Consultant at 800-257-7101 extension 4.
    MORE CUSTOMIZED SOLUTIONS FROM DATATRAC

    Historical Reports

    Confirm historical trends combining rate data with financial call report data (FDIC and NCUA) dating back as far as 1997 for retail banking product (deposits, loans, mortgage, credit card, jumbo CD, etc.) Historical data is available for specific institutions and/or markets including nationwide, statewide and 175 local U.S.

    Fee Reports

    Compare your fees against your local competition. Over 70 fee categories monitored. If there are fees or product features you want monitored that are not on the list please click here or call a Research Consultants at 800-257-7201 extension 4.
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    Best Practice Studies

    Special, in-depth research is periodically conducted on various topics related to financial services. A few of these studies are listed below. Please click here or contact a Research Consultant at 800-257-7201 extension 4 for more information.

    All reports below are for 2006-2007 calendar years.
    Each report can be customized to benchmark yourself against the institutions tracked.
    You may also add specific competitors to your report.

    Online / Web Banking—Over 200 financial institutions documenting website features and functionality including bill payment, online demos and promotions, customer service features, fees, online statements and more. Branch Management—Best practices, retention strategies and profit techniques in growing branch operations from selected top 20 institutions nationwide. Includes bank and credit union data.
    Workplace Banking—Learn how the nation’s top 50 institutions manage workplace banking: Loan discounts, ATM surcharge rebates, equity trading discounts, fees and other strategies and ideas. Payroll Cards Study—Over 75 institutions compared including cardholder fees, web tools and promotions and specials.
    Purchase / Procurement Cards— Commercial practices revealed on over 75 to financial companies comparing best practices in expense management and consolidation, streamlining purchasing process, flexibility in billing and payment, fees, specials and other vital business requirements.
    ATM/Debit Cards—Over 250 institutions nationwide including top banks and credit unions comparing fees & surcharges, gold and platinum programs, reward/mileage programs, employee options and much more.
    Business Fees & Earnings Credits—Proprietary products, tiers and services revealed for the nations top 50 banks including commercial checking fees for large, middle-market and small businesses, ECR rates and account balance requirements
    Why Minorities Select a Financial Institution—Increase your knowledge and marketshare of African-American, Hispanic, Asian and other minority by understanding how choosing a financial institution varies by ethnicity. Survey data completed by more than 1,000 consumers is broken out by ethnicity, age, census region, marital status, income and employment status.
    Health Savings Accounts (HSA)—Over 50 institutions offering HSAs are compared including minimum balance requirements, interest rates, maintenance fees, application/set-up fees and more. Relationship Account Study—Includes over 250 financial institutions including major banks and credit unions. Detailed pricing information, account features, discounts and special rates and other features are covered.
    Private Banking Study—A study of the top 20 banks and brokerage firms on how they manage customers with $1 million to $10 million in investible assets. Includes trust account fees, investment services, preferred deposit and loan rates and other private banking services.
    Merchant Card Service—A study of over 100 financial companies including service and transaction fees, electronic transaction fees, smart cards and other valuable research.
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    Custom Specialty Research

    Have a unique research question? We can answer it. Our Specialty Research Reports are custom designed with you to meet your specifications. Examples include:
    • "It’s IRA season, what are my competitors’ rates?"
    • "What are our competitors charging for SBA backed business loans?"
    • "What is the average earnings credit and monthly business checking fee in our market?"
    • "How are money market rates tiered in my market?"
    • "How do my competitors segment their checking products?"
    • "We’re starting an indirect lending department. What are competitors charging?"
    For a custom research proposal, click here or call a Research Consultant at 800-257-7101 extension 4.